Promotional Team

Katie Kopansky
Marketing Director

Bio

Katie Kopansky works at Oliver Wyman as a strategy adviser to Fortune 500 health care firms. Katie’s areas of specialty are in growth and expansion strategies for providers, insurers and health tech companies around the transformation to value-based, consumer driven health care. Katie has a business degree and a B.A. in Economics from Queen’s University in Canada.

Geoff Outerbridge
Marketing and fundraising Support

Bio

Geoff Outerbridge received a B.Sc. in Human Kinetics and a M.Sc. in neuroscience from the University of Guelph. He began his career working for the University of Waterloo as the on-site coordinator at General Motors for the Ontario Universities Back Pain Study, a research study examining the causes of back pain in industry. In 1996 he started an ergonomics consulting company to offer his knowledge and experience to clients in a wide range of environments including mining, assembly line and office. In addition to ergonomics consulting and running a personal training business, he attended the Canadian Memorial Chiropractic College from which he graduated in 2001. From 2001, to 2011, Geoff owned a successful multidisciplinary health clinic in Ottawa that integrated chiropractic, massage therapy, acupuncture, naturopathy, rehabilitation, and family medicine. He sold his practice in 2011 to volunteer with World Spine and moved his family to Botswana to establish WSC’s flagship clinics in Mahalapye and Shoshong. He returned from Botswana in 2013 and has remained with WSC as the clinical director. Geoff continues to help establish and supervise WSC clinics around the world.

Nathan Cashion
Social Media Coordinator

Bio

Nathan is a graduate of University of Western States. He has previous experience managing technology & social media for an educational non-profit and hosts Exploring Chiropractic, a student focused chiropractic podcast. He is a Wilderness First Responder, ultra-runner, and former ballroom dancer.

Ian Boyd
Sponsorship/Fundraising

Bio

Ian has a lifelong passion for helping others. Combining his interest in fundraising with his strong background in events, Ian is focused on securing and managing sponsorships for World Spine Care. He studied Event and Convention Management at Thompson Rivers University and Sports Marketing at the British Columbia Institute of Technology, and has worked on various events from local running races to the 2010 Winter Olympics. As an outdoor enthusiast who enjoys mountain biking, hiking, snowboarding and cross-country skiing, Ian appreciates the importance of a healthy spine.