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World Spine Care US Board of Directors 

O’Dane Brady
O'Dane Brady
Board Member

Bio

Dr. O’Dane Brady completed a bachelor of science in biology and completed his chiropractic studies and a master’s degree in health services administration at D’Youville College in Buffalo, NY. In March of 2013 he joined World Spine Care where he now servers as the Botswana clinical director. Dr. Brady continues his work in managed care where he aids in framing clinical practice guidelines for the management of spinal disorders and health services related to physical and occupational therapy. His research interests include the conservative management of spinal pain, integrative care, and health services related to musculoskeletal disorders.

Richard Brown
Board Member

Bio

Richard Brown qualified as a chiropractor (AECC University College) in 1990. He worked in continuous private practice for 25 years, latterly as clinical director of a multidisciplinary clinic in Gloucestershire, United Kingdom. Whilst in practice Richard had a particular interest in the non-surgical, non-pharmacological management of spinal pain and disability. He also worked extensively in elite sport and served as a chiropractor in the polyclinic at the London 2012 Olympic Games.

Richard has undertaken a number of leadership roles within the chiropractic profession, including President of the British Chiropractic Association (2009-2013), Secretary and Secretary-General of the European Chiropractors’ Union (2010-2015), and Secretary-General of the European Academy of Chiropractic (2010-2015). He is currently the Secretary-General of the World Federation of Chiropractic, a position he has held since 2015.

Richard has expertise in professional standards and ethics relevant to chiropractic and serves as an expert witness in clinical negligence and regulatory matters. He has a Master’s degree in law from Cardiff University (2009). He continues to advise national associations of chiropractors in legislative, scope of practice and regulatory issues.

In 2013, Richard founded and was the inaugural Chair of Trustees of the Chiropractic Research Council, a UK-based charity dedicated to expanding research capacity relevant to chiropractic for the benefit of patients and the public. He continues to serve as a Trustee on the CRC Board.

Richard has been awarded Fellowships of the Royal College of Chiropractors, European Academy of Chiropractic, British Chiropractic Association and is an lifetime honorary Fellow of AECC University College. He is also the recipient of a number of awards recognising his contribution to the chiropractic profession.

Richard is a member of Eurospine, the Spine Society of Europe, and is a faculty member of its European Diploma in Interprofessional Spine Care. He is widely published and is frequently called upon to speak at international meetings and conferences.

Richard joined the World Spine Care Board of Directors in November 2019. He resides in the UK and Canada, is married and has two adult daughters.

Headshot of Dr. Scott Haldeman, Founder of World Spine Care
Scott Haldeman
President

Bio

Scott Haldeman DC, MD, PhD, FRCP(C), FCCS(C), FAAN holds the positions of Clinical Professor in the Department of Neurology, University of California, Irvine, Adjunct Professor, Department of Epidemiology, School of Public Health, University of California, Los Angeles, Adjunct Professor, Department of Health Sciences, Ontario Tech University and Adjunct Professor, Southern California University of Health Sciences.

He is a graduate of the University of Pretoria, South Africa (B.Sc. M.Sc), the Palmer College of Chiropractic, USA (DC) and the University of British Columbia, Canada (Ph.D., M.D.) He completed his internship at the Vancouver General Hospital, residency in Neurology at the University of California Irvine and fellowship in electrodiagnosis at the Long Beach Veterans Hospital.

He is certified by the American Board of Neurology and Psychiatry, is a Fellow of the Royal College of Physicians of Canada and a Fellow of the American Academy of Neurology. He is a Diplomate of the American Board of Electrodiagnostic Medicine, the American Board of Electroencephalography and Neurophysiology and the American Board of Clinical Physiology.

He is past-president of the North American Spine Society, the American Back Society and the North American Academy of Manipulative Therapy. He was appointed and continues to serve as an International Ambassador for the Decade of the Bone and Joint, currently the Global Alliance for Musculoskeletal Health. He served as Chairman and is currently Chairman Emeritus of the Research Council of the World Federation of Chiropractic

He has served on the editorial boards of eight professional and scientific journals. He has published over 230 scientific articles or book chapters and over 70 scientific abstracts and has authored or edited 8 textbooks.

He served on the US department of Health AHCPR Clinical Guidelines Committee on Acute Low Back Problems in Adults as well as 4 other Clinical Guidelines Committees. He presided over The Bone and Joint Decade 2000 to 2010 Task Force on Neck Pain and Its Associated Disorders. He served as a member of the Scientific Advisory Council of the National Center for Complementary and Integrative Health.

He was awarded the David Selby Award by the North American Spine Society, the Patenge Distinguished Lecturer Award from Michigan State University, an honorary Doctor of Humanities degree from the Southern California University of Health Sciences. In 2015 he received the Bone and Joint Decade Global Alliance Distinguished Service Award. In 2018 he received the Dr. Lou Sportelli Lifetime of Leadership Award.

Trevor V. Ireland
Trevor V. Ireland
Board Member

Bio

Trevor V. Ireland is Chairman of the Board of Trustees of Palmer College of Chiropractic and
liaison to the Bechtel Foundation and the Palmer Foundation.

Jean A. Moss
Chief Executive Officer

Bio

Dr. Moss obtained her DC from CMCC in 1970 and her MBA from York University in 1988. She joined the CMCC faculty in 1971 and was an educator, clinical supervisor and administrator while maintaining a private practice.

Dr. Moss was appointed President of CMCC in 1991, the first woman in this position. During her tenure, CMCC developed an international reputation for its excellence; achieved many firsts in Canadian chiropractic history; opened its innovative new campus raising over $20 million toward the cost of the building: was granted an unprecedented ten year accreditation to award a Doctor of Chiropractic degree by the Ontario Government; created the first independently funded Chiropractic Research Chair; and joined with the University of Ontario Institute of Technology (UOIT) to develop a major research centre at CMCC.

A member of the Board of the Association of Chiropractic Colleges, Dr. Moss was the first woman and the first non-American to become its President. Her awards include the WFC Honour Award and the CFCREAB Norman Danis Award. She has received an honourary degree from Northwestern Health Sciences University and an Honourary LLD from the University of Ontario Institute of Technolgy.

Dr. Moss stepped down as President of CMCC in June 2014, and was named President Emerita. She continues on faculty, serves on the Council on Chiropractic Education International, and is a member of the Guidelines Steering Committee. She is also working on the history of the last 25 years at CMCC.

Geoff Outerbridge
Board Member

Bio

Geoff Outerbridge received a B.Sc. in Human Kinetics and an M.Sc. in neuroscience from the University of Guelph. He began his career working for the University of Waterloo as the on-site coordinator at General Motors for the Ontario Universities Back Pain Study, a research study examining the causes of back pain in industry.

In 1996 he started an ergonomics consulting company to offer his knowledge and experience to clients in a wide range of environments including mining, assembly line and office. In addition to ergonomics consulting and running a personal training business, he attended the Canadian Memorial Chiropractic College from which he graduated in 2001.

From 2001 to 2011, Geoff owned a successful multidisciplinary health clinic in Ottawa that integrated chiropractic, massage therapy, acupuncture, naturopathy, rehabilitation, and family medicine. He sold his practice in 2011 to volunteer with World Spine and moved his family to Botswana to establish WSC’s flagship clinics in Mahalapye and Shoshong. He returned from Botswana in 2013 and continued to serve as the clinical director until September 2019.

Donald Petersen
Donald Petersen
Chief Financial Officer

Bio

Donald M. Petersen, Jr. is the President of MPA Media, the leading integrated media company serving alternative health and wellness professions and consumer markets. MPA Media’s focus is to serve alternative health care professions and it does so within the following publications/media: Dynamic Chiropractic, Acupuncture Today, To Your Health and its newest addition, GoChiroTV.

Lyndon Rive
Board Member

Bio

Lyndon Rive is the co-founder and Chief Executive Officer of SolarCity. He has grown the company from two to more than 6,000 employees and helped it become one of the most recognizable brands in clean energy in seven years. Lyndon has led the company’s efforts to raise funds sufficient to finance more than $4 billion on solar projects from a range of investors, including Bank of America Merrill Lynch, Google, PG&E Corporation and U.S. Bancorp. He has also helped the company enter a range of new markets to serve more than 300 schools and universities, more than 100 regional and national homebuilders, and major organizations including eBay, Intel, Walmart and the U.S. Military. Prior to SolarCity, Lyndon co-founded Everdream, an industry leader in software and services for large-scale, distributed computer management. Lyndon negotiated the company’s partnership with Dell Computer, which acquired Everdream in 2007. A lifelong entrepreneur, Lyndon founded his first company at the age of 17, and in his spare time has been a member of the U.S. National Underwater HockeyTeam.

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